Netflix aims at the most original global content

The US streaming giant, Netflix, said yesterday that it aims to create more unique content aimed at the global audience regardless of their nationality or language.

Netflix, which started as a video rental company in 1997, currently has more than 189 million paying members in more than 190 countries that have original and licensed television series, documentaries and feature films in a variety of genres and Languages, reported the news agency Yonhap.

"We spent 8,000 million dollars (approximately Rs. 57,000 crores) last year to create original content," said Andy Law, director of product design, to the media here, adding that Netflix is ​​committed to offering more original programs. Did not disclose the budget allocated for this effort.

Netflix said it will produce more programs in languages ​​other than English as part of the efforts to fund high-quality foreign language content and provide audiences around the world.

"We want to create content that can be understood intuitively by global audiences, beyond language barriers," said Kim Min-young, a Netflix representative.

"Kingdom", the first Korean Korean drama of Netflix, to broadcast from Friday, will have subtitles in 27 languages ​​and will be bent in 12 languages, with more to be added.

The six episode mystery thriller is set in the era of the last Joseon dynasty (1392-1897) and was written by the famous Korean writer, Kim Eun-hee, author of the popular "Signal" television series of 2016.

"Netflix content crosses borders, showing our positive side," said Kim, citing other programs with a foreign language license such as "Elite" from Spain and the British series "Bodyguard".

Kim has said storytelling is important to reach a global audience and that Netflix plans to create higher-quality local content on the back of the "hallyu" or Korean wave.

Netflix announced earlier that its international transmission income exceeded domestic transmission revenues for the first time last year.

"60% of our members are from outside the United States," said Nigel Baptiste, Netflix partner participation director, adding that Asia and South Korea in particular are a very important market.

He also said the company is currently involved in several associations, working with technology giants such as Samsung Electronics Co. to improve technology and convenience.

A Netflix button is available on smart TVs to improve accessibility for consumers so they can quickly find their favorite programs.

Andy Law said that Netflix will continue to develop several efforts to reach the public through the so-called "deep customization".

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