The idea of ​​Vodafone matches with Sun NXT to offer content from southern India to users

The idea of ​​Vodafone announced on Monday its strategic partnership with Sun TV Network to take advantage of its OTT Sun NXT platform. With the new partnership, more than 50,000 hours of content exclusively presented in Sun NXT will be served to Vodafone Idea customers, the operator said in a statement. Regional content available on Sun NXT will be available to Vodafone Idea customers through the Vodafone Play and Idea Movies & TV applications. The OTT platform is especially attended by Tamil, Telugu, Kannada and Malayalam audiences.

By associating with Sun TV, Vodafone Idea expanded the regional content branch into Vodafone Play and Idea Movies & TV applications. The operator said that Sun NXT would bring more than 30 live TV channels, 4,000 movies and a list of TV shows, music videos and short format content through native applications. Vodafone Idea customers will have access to television channels such as Sun TV, Gemini TV, Udaya TV and Surya TV among others, as well as popular movies and TV shows in Tamil, Telugu, Kannada and Malayalam through Sun NXT access available at Vodafone Applications of Play and Idea Movies and TV.

"We are pleased to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content in Vodafone and Idea mobile applications," said Sashi Shankar, Marketing Director, Vodafone Idea, in a statement. "When it comes to content, we are particularly focused on providing entertainment to our customers, taking into account their consumption, their language and their culture. We believe that video and vernacular are the new drivers of growth in the consumption of digital content today, especially in the markets of southern India. Regional content creates affinity among consumers. "

Launched in June 2017, Sun NXT emerged as one of the main OTT platforms for viewers in South India. He brought movies like 96, Ratsasan, Tik-tik-tik, Raajakumara, Tagaru, Agnyaathavaasi, Jai Lava Kusha, Uncle and Abrahaminte Santhathikal. There are also television series such as Nayagi, Lakshmi Stores, Chandrakumari, Kalyana Veedu and Kanmani. All these titles are likely to reach new viewers through the last agreement.

<! -

->

.