Google will sentence a fine of 50 million euros for data consent

On Wednesday, Google announced Wednesday that it would appeal for a record fine of 50 million euros (about 405 crores of rupees) imposed by the French data regulator for failing to comply with the new regulation General of the EU on data protection.

"We have worked hard to create a GDPR consent process for personalized ads as transparent and simple as possible, based on regulatory guidelines and user experience tests," the company said in a statement.

"We are also concerned about the impact of this decision on publishers, creators of original content and technology companies in Europe and beyond," the group added.

"For all these reasons, we have now decided to appeal."

The French data monitoring body of the CNIL announced the fine Monday, the first in Europe after alleged breaches of stricter data consent policies.

The agency explained that Google made it too difficult to understand and manage users' preferences for the use of their personal information, especially with regard to targeted advertising.

This decision follows complaints filed by two rights groups in May, shortly after the historic directive came into effect.

Even non-European-based companies must adhere to the strict new rules if they want their sites and services to be available to European users.

The CNIL found that despite the changes made by Google since last year, it still did not respect the spirit of the new rules.

This record fine of 50 million euros testifies to the seriousness of the failings and the dominance of Google on the French market via Android.

"Every day, thousands of French users create a Google account on their smartphone," said the CNIL.

"As a result, the company has a special responsibility when it comes to meeting its obligations in this area."

<! -

->

.