This Indian start wants you to stop buying expensive sports shoes
Running is one of the most economical sports activities in the world since it requires nothing more than your body and the will to run. The barefoot operation, however, is not for everyone. So, the first thing the runners want is a pair of shoes and, once you lower this rabbit hole, you will realize quickly that finding an affordable shoe for long distance performance is not so easy as it seems.
An Indian boot, Shapecrunch, who wants to change that, encouraging her shoes and moving it to what is inside the shoe: the staff. This is the filler layer inside the shoe, on which the foot rests. Shapecrunch makes personalized 3D printed orthopedic, which means tailor-made templates, and believes that they are much more effective in pain management and injury prevention than costly shoes.
"The entire sector is not made up by doctors who marketers ... When the high heels were made, doctors should have advanced and said that this is not what is going well. It is marketing, well, You can do anything and sell anything. This is something we do not find in ", Nitin Gandhi, co-founder of Shapecrunch, tells Gadget 360 during a meeting at the Heal Institute, a sports injuries prevention clinic in the suburb of Khar to Mumbai. "We have not entered into this fresh quotient. We sell it mainly for people looking for a functional and very good quality for professionals and doctors. We sell it as a medical device."
Gandhi says that it is better to invest in a pair of affordable sneakers and get a pair of Shapecrunch custom shoes that spend Rs. 10,000 and more in sneakers, though, obviously, it has an interest in saying this. Illustrate this point by showing us the footwear that is worth more than Rs. 13,000 of a popular brand. The Shapecrunch templates were thicker and had much more sharp supports, and the back part was tilted down from left to right. This, according to Gandhi, is customized for the needs of the foot of a person instead of the massive shoe templates produced.
Before that, Shapecrunch takes the medical part of doing very well orthotics. The start-up has been associated with several doctors to be their medical advisors, and only sell their templates through physiotherapy clinics.
Here's how it works: you can place an order through the Shapecrunch website or recommend a shoe template through the physiotherapist. Next, you should go to one of the physiotherapy sites listed on the Shapecrunch website.
"(Other companies) used to use a vacuum pad or a POP emission where they would give the impression of making a mold. It was a very manual thing. It was a 30-45 minute process. If you do it from three Different people, the results may be very different, "says Gandhi, adding that Shapecrunch has set zero in just three-foot images to make personalized orthopedics.
"One is the planar image. It is drawn with the sides of the shoe", continues. "The second image is on the side. We check which arch is required. Also the starting point, the end point, everything. Then we have the background image from where we see how much deviation there is (to the heel). We have decided on some limits for the arc, etc. "The company also provides a device of measurement of feet to the fisioterapeutas to measure the exact size of the shoe and the width of the foot.
Thereafter, physiotherapists will ask you several questions about injuries and pain and fill out a sheet with all the details. "Templates can usually use anything. A medical device that has to come from professionals. People who know what the problem is in the foot and how to correct it," says Gandhi.
"They have to go up the areas of pain and how much is the intensity of pain," he adds. "Next, he also mentions the same in the other foot. Pain in the foot can go to the knee. We ask all these things in this recipe and doctors upload the image to the application."
This sheet and photos are sent to Shapecrunch through an application and the company starts working to design its shoe template. Your team checks all the data and continues with the physiotherapist if something is missing. If everything is good, the template is sent for 3D printing and is ready in four hours. After that, you are sent.
There are two variants of inserts, one for formal shoes and another for sports shoes. Shapecrunch offers a six-month warranty and recommends that you buy a new insert when you replace your shoes.
Shapecrunch products are available globally and have offices in India, USA and Singapore. In India, a pair of shoe templates cost Rs. 3,500 and the price of this is greater than $ 200 (approximately Rs. 14,000) in other markets. Gandhi says that this disparity is because the market is very novice in India and that outdoor-like products cost more than $ 500 (approximately Rs. 28,000).
"The difference in prices is very simple. Here, this industry, orthoses, goes up to more than $ 500. Yesterday I met a boy from the United States who said:" Is that just that ($ 200)? " Gandhi says
Add that in the United States it is about saving time. He explained the moment he met an Artista at the UCSF (The University of California, San Francisco), who told Gandhi that it takes him about two hours to make a pair of shoes. "He said that at this time I can see a patient but molding everything is not something I want to do," recalls Gandhi.
Shapecrunch technology saves physiotherapists the cost of getting the machines to get their measurements and the time they're booted to do the orthotics.
An Indian boot, Shapecrunch, who wants to change that, encouraging her shoes and moving it to what is inside the shoe: the staff. This is the filler layer inside the shoe, on which the foot rests. Shapecrunch makes personalized 3D printed orthopedic, which means tailor-made templates, and believes that they are much more effective in pain management and injury prevention than costly shoes.
"The entire sector is not made up by doctors who marketers ... When the high heels were made, doctors should have advanced and said that this is not what is going well. It is marketing, well, You can do anything and sell anything. This is something we do not find in ", Nitin Gandhi, co-founder of Shapecrunch, tells Gadget 360 during a meeting at the Heal Institute, a sports injuries prevention clinic in the suburb of Khar to Mumbai. "We have not entered into this fresh quotient. We sell it mainly for people looking for a functional and very good quality for professionals and doctors. We sell it as a medical device."
Gandhi says that it is better to invest in a pair of affordable sneakers and get a pair of Shapecrunch custom shoes that spend Rs. 10,000 and more in sneakers, though, obviously, it has an interest in saying this. Illustrate this point by showing us the footwear that is worth more than Rs. 13,000 of a popular brand. The Shapecrunch templates were thicker and had much more sharp supports, and the back part was tilted down from left to right. This, according to Gandhi, is customized for the needs of the foot of a person instead of the massive shoe templates produced.
The template of a sliding shoe (left) and the custom orthophony of Shapecrunch (right)
Before that, Shapecrunch takes the medical part of doing very well orthotics. The start-up has been associated with several doctors to be their medical advisors, and only sell their templates through physiotherapy clinics.
Here's how it works: you can place an order through the Shapecrunch website or recommend a shoe template through the physiotherapist. Next, you should go to one of the physiotherapy sites listed on the Shapecrunch website.
"(Other companies) used to use a vacuum pad or a POP emission where they would give the impression of making a mold. It was a very manual thing. It was a 30-45 minute process. If you do it from three Different people, the results may be very different, "says Gandhi, adding that Shapecrunch has set zero in just three-foot images to make personalized orthopedics.
"One is the planar image. It is drawn with the sides of the shoe", continues. "The second image is on the side. We check which arch is required. Also the starting point, the end point, everything. Then we have the background image from where we see how much deviation there is (to the heel). We have decided on some limits for the arc, etc. "The company also provides a device of measurement of feet to the fisioterapeutas to measure the exact size of the shoe and the width of the foot.
Thereafter, physiotherapists will ask you several questions about injuries and pain and fill out a sheet with all the details. "Templates can usually use anything. A medical device that has to come from professionals. People who know what the problem is in the foot and how to correct it," says Gandhi.
"They have to go up the areas of pain and how much is the intensity of pain," he adds. "Next, he also mentions the same in the other foot. Pain in the foot can go to the knee. We ask all these things in this recipe and doctors upload the image to the application."
This sheet and photos are sent to Shapecrunch through an application and the company starts working to design its shoe template. Your team checks all the data and continues with the physiotherapist if something is missing. If everything is good, the template is sent for 3D printing and is ready in four hours. After that, you are sent.
There are two variants of inserts, one for formal shoes and another for sports shoes. Shapecrunch offers a six-month warranty and recommends that you buy a new insert when you replace your shoes.
Shapecrunch products are available globally and have offices in India, USA and Singapore. In India, a pair of shoe templates cost Rs. 3,500 and the price of this is greater than $ 200 (approximately Rs. 14,000) in other markets. Gandhi says that this disparity is because the market is very novice in India and that outdoor-like products cost more than $ 500 (approximately Rs. 28,000).
"The difference in prices is very simple. Here, this industry, orthoses, goes up to more than $ 500. Yesterday I met a boy from the United States who said:" Is that just that ($ 200)? " Gandhi says
Add that in the United States it is about saving time. He explained the moment he met an Artista at the UCSF (The University of California, San Francisco), who told Gandhi that it takes him about two hours to make a pair of shoes. "He said that at this time I can see a patient but molding everything is not something I want to do," recalls Gandhi.
Shapecrunch technology saves physiotherapists the cost of getting the machines to get their measurements and the time they're booted to do the orthotics.
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